What is NO FE4R?

NO FE4R started out as a reminder on my iphone lock screen to approach every situation without fear of the negative outcomes. It was a reminder of the work I put in. It was a reminder to myself that I belonged… Since then it has grown into so much more. Being an athlete, we are constantly told what “lanes” are okay for us to maneuver into. NO FE4R seeks to eliminate lanes. It’s a reminder to be whoever we want to be and to venture out and be good at as many things as we’d like to be. NO FE4R basketball training was created to give back to my community the best way I knew how, to take my college/professional basketball experience and pay it forward to anyone who wants to learn the skill level and expectation it takes to make it at the next level, with an emphasis on the mindset that’s required to reach a high level of success.

About the Owner

Owner Jamal Gaines has been around basketball his entire life. His passion for playing basketball led him to the player development side. He has worked with players from all level from NBA and overseas professionals to young kids who are picking up basketball for the first time. Jamal was a local Stand out at Booker High School after which he went on to play college basketball at Hillsborough community college and division 1 Bethune Cookman University, while there he earned his bachelor’s degree in psychology and a master’s degree in transformative leadership. After college Jamal played 3 years professionally in The Basketball League. Jamal is still a student of the game and enjoys helping players of all ages get to their desired level. He takes pride in building long lasting relationships with his clients where he holds them accountable to the standards, they set for themselves. Jamal is also passionate about mental health, the psychology of basketball and performance consulting focusing on guidance, mentoring, motivation, depression, self-esteem, anxiety, perfectionism and the mental side of an injury. Receiving certifications in youth, teen and adult mental health first aid as well as a certification in Mental Performance training by the U.S. Olympic Committee of Psychologist. 

He spent two years as a player development coach at IMG Academy before taking his current position as an assistant coach at State College of Florida. He also serves as assistant coach for the 2025 Florida Rebels Nike EYBL team